http://www.johnpdempsey.com/projects/redvines daily 0.75 2019-07-30 https://images.squarespace-cdn.com/content/v1/51abee8ce4b0f23596a5fabe/1403556106326-IAN5E1Z04J577VW1BQSQ/social.jpg Red Vines® https://images.squarespace-cdn.com/content/v1/51abee8ce4b0f23596a5fabe/1403556099258-I5320A2QCP41RXWMQ429/redvines_sm.jpg Red Vines® https://images.squarespace-cdn.com/content/v1/51abee8ce4b0f23596a5fabe/1403556107199-87FRYB4NIV93XW5HTH6U/rv_smile.jpg Red Vines® https://images.squarespace-cdn.com/content/v1/51abee8ce4b0f23596a5fabe/1403556455839-BUO3KHNODDYMR27RGI9F/rv_picnic.jpg Red Vines® https://images.squarespace-cdn.com/content/v1/51abee8ce4b0f23596a5fabe/1403563391446-TU0ASLI7OPIGNBPJH6AB/redvines_EA.jpg Red Vines® https://images.squarespace-cdn.com/content/v1/51abee8ce4b0f23596a5fabe/1403563388152-MUACIFCQ8QUNH1N92OU5/redvines_mini.jpg Red Vines® https://images.squarespace-cdn.com/content/v1/51abee8ce4b0f23596a5fabe/1403563393102-BNI9YXMRSITRQ5NEECYZ/social.jpg Red Vines® http://www.johnpdempsey.com/wilkommen daily 0.75 2014-07-29 https://images.squarespace-cdn.com/content/v1/51abee8ce4b0f23596a5fabe/1406668651614-PUHT94BHGT76YC0QYM4H/snap.jpg wilkommen As a digital strategist, I help brands disrupt, reframe, and reimagine the conversations through which they connect with their communities. With a tactful application of brand elements in relevant channels, I deliver messaging, build communities, and inform future strategies through insights derived from performance. Through copywriting for social, driving imaginative creative, and guiding paid media strategies, I have helped bring brands to the next level in digital marketing on Web 3.0. When I'm not searching for the next big thing, I'm bombing a mountain bike trail, racing down a soccer pitch, or riding an old motorcycle too fast. I have a love for good beer and better conversation. Get at me. http://www.johnpdempsey.com/sourpunch daily 0.75 2019-07-30 https://images.squarespace-cdn.com/content/v1/51abee8ce4b0f23596a5fabe/1403562989524-6VOXJ5QAQ0Q2WMWZY9AI/sites.jpg Sour Punch® https://images.squarespace-cdn.com/content/v1/51abee8ce4b0f23596a5fabe/1403562955963-B9YCVAE9BX10Q3324T5N/2mil.jpg Sour Punch® https://images.squarespace-cdn.com/content/v1/51abee8ce4b0f23596a5fabe/1403562960535-WLRKD7O323M2F7C6QZU4/dropzone.jpg Sour Punch® https://images.squarespace-cdn.com/content/v1/51abee8ce4b0f23596a5fabe/1403562962144-O4EXMCNEK0K946MZNRR2/krnfx.jpg Sour Punch® https://images.squarespace-cdn.com/content/v1/51abee8ce4b0f23596a5fabe/1403562971274-T11C83FFFY4CRFE6B5RP/lazersaur.jpg Sour Punch® https://images.squarespace-cdn.com/content/v1/51abee8ce4b0f23596a5fabe/1403562974893-CI041KYX4QPHB74CYSZV/mosaic.jpg Sour Punch® https://images.squarespace-cdn.com/content/v1/51abee8ce4b0f23596a5fabe/1403562976907-W9KZGJDRJ1BW20IY3N36/punchies_carepack.jpg Sour Punch® https://images.squarespace-cdn.com/content/v1/51abee8ce4b0f23596a5fabe/1403562986816-3QBJRLMQD0I4Z1R648X5/punchies_commercial.jpg Sour Punch® https://images.squarespace-cdn.com/content/v1/51abee8ce4b0f23596a5fabe/1403562983283-B188SVCDQLCFV6J8QIN0/puppy.jpg Sour Punch® http://www.johnpdempsey.com/kentucky-fried-digital-chicken daily 0.75 2026-02-17 https://images.squarespace-cdn.com/content/v1/51abee8ce4b0f23596a5fabe/1564433992243-515HH9CWAV52DRVE5J12/rob.jpg The Recolonelization of Kentucky Fried Chicken https://images.squarespace-cdn.com/content/v1/51abee8ce4b0f23596a5fabe/1564433909045-49DL8Y7GOL33RTUXC19R/cs_hamilton.jpg The Recolonelization of Kentucky Fried Chicken https://images.squarespace-cdn.com/content/v1/51abee8ce4b0f23596a5fabe/1564433907506-5Y7EH4NO571PYUV6KP87/norm.jpg The Recolonelization of Kentucky Fried Chicken https://images.squarespace-cdn.com/content/v1/51abee8ce4b0f23596a5fabe/1564433927941-0DG3ZOF04TOOMWLRTXWW/reba.jpg The Recolonelization of Kentucky Fried Chicken https://images.squarespace-cdn.com/content/v1/51abee8ce4b0f23596a5fabe/1564433910401-71XC0MN4MSN1D7EJN2MT/jim+gaffigan.png The Recolonelization of Kentucky Fried Chicken https://images.squarespace-cdn.com/content/v1/51abee8ce4b0f23596a5fabe/1564072227165-0LLD46EZGWGSH0RS0MVQ/xtracrispy.jpg The Recolonelization of Kentucky Fried Chicken - Extra Crispy Sunscreen To help launch KFC’s new Extra Crispy Fried Chicken, we made a limited edition https://images.squarespace-cdn.com/content/v1/51abee8ce4b0f23596a5fabe/1564431754787-ENJ7RH2NSWQO7JF4I73A/Screen+Shot+2019-07-29+at+1.19.07+PM.png The Recolonelization of Kentucky Fried Chicken - Colonel Sanders Does ASMR to Sell Fried Chicken In an extension of the uber successful Extra Crispy fried chicken campaign with George Hamilton, we tapped into the strange and amazing subculture of ASMR, or auto-sensory meridian response, a phenomenon where sounds can cause physical reactions. Launched on Youtube, our video featured The Colonel giving fans a tutorial on how to fold a handkerchief while munching extra crispy, extra crunchy fried chicken. Our video was well-received by many influencers in the ASMR community (yes, this is a real thing) and helped kick off our Colonel’s adventure into many different sub-cultures to drive awareness and affinity with different audiences. The original video had to be pulled due to licensing expiration, but you can see a fan-uploaded video here. My contributions: Campaign Strategy Youtube Strategy Production & Art Direction Support Social media promotion Coverage: AdAge Washington Post Chicago Tribune ASMR University Case Studies ContentMarketing.com Medium - Trendwatching http://www.johnpdempsey.com/home-1 daily 1.0 2026-03-31 https://images.squarespace-cdn.com/content/v1/51abee8ce4b0f23596a5fabe/1510550028469-UZB9NP8EQ2MOBFVJ1WDU/janko-ferlic-155078.jpg Home - john dempsey services | work | resume | thinking http://www.johnpdempsey.com/old-spice daily 0.75 2019-07-30 https://images.squarespace-cdn.com/content/v1/51abee8ce4b0f23596a5fabe/1564255633467-EHNJWUSZTOOY8HEAASM0/beard.jpg Old Spice http://www.johnpdempsey.com/ig-close-friends-yachty daily 0.75 2026-03-30 https://images.squarespace-cdn.com/content/v1/51abee8ce4b0f23596a5fabe/a86a745a-5b4a-4855-89a9-6009c90862c1/yachty.png Instagram x Yachty Close Friends http://www.johnpdempsey.com/services daily 0.75 2026-02-20 http://www.johnpdempsey.com/phantom-farms daily 0.75 2026-02-17 https://images.squarespace-cdn.com/content/v1/51abee8ce4b0f23596a5fabe/1564264664434-3L0SQBU2Z1RF0SW2JYJX/pf-vape+1.jpg Phantom Farms Likes Adventure https://images.squarespace-cdn.com/content/v1/51abee8ce4b0f23596a5fabe/1564265434249-E0SGZ7714Z4CE5DM5LL1/PF_Select_FarmLifestyle-72.jpg Phantom Farms Likes Adventure https://images.squarespace-cdn.com/content/v1/51abee8ce4b0f23596a5fabe/1564264678499-6AKMG2HMJR2QM3SQH5AB/flower.jpg Phantom Farms Likes Adventure https://images.squarespace-cdn.com/content/v1/51abee8ce4b0f23596a5fabe/1564264668049-WBYJ3ZQAGC9RJJCB1L2G/phantom+vape.jpg Phantom Farms Likes Adventure https://images.squarespace-cdn.com/content/v1/51abee8ce4b0f23596a5fabe/1564264669300-P0V2P6PUF1SYI8MAJ2FQ/phantom+farms.jpg Phantom Farms Likes Adventure https://images.squarespace-cdn.com/content/v1/51abee8ce4b0f23596a5fabe/1564265434737-1U9PUCY6EK77B4GF1XSF/PhantomFarms_300x250.jpg Phantom Farms Likes Adventure https://images.squarespace-cdn.com/content/v1/51abee8ce4b0f23596a5fabe/1564433450629-WYE6KXX704ZEYI88YGBN/WeedSk8Pt3_Main_2000x1070.jpg Phantom Farms Likes Adventure - Phantom Farms x Monster Children In 2019, Phantom Farms established its brand positioning as an adventure lifestyle brand. To help drive equity in this space, we partnered with Monster Children magazine to create a feature on how the relationship between cannabis and action sports has evolved as the two communities have gained more notoriety, attention, and investment. Titled “Weed, Skateboarding, and the Olympics” the article interviewed several athletes across skateboarding and snowboarding, including Phantom’s own head cultivator Allister Schultz, a former professional snowboarder, to get a glimpse at how opinions have shifted as cannabis has become more mainstream. The partnership included a brand spotlight, a custom photoshoot, and product features during the release. My contributions: Brand Strategy Media partnership Comms planning Copywriting Production project management http://www.johnpdempsey.com/nike-50th daily 0.75 2026-02-17 https://images.squarespace-cdn.com/content/v1/51abee8ce4b0f23596a5fabe/16a2854f-360e-4f30-a44e-9ae6c4cab783/Nike50th.png Nike 50th Anniversary http://www.johnpdempsey.com/the-work daily 0.75 2026-02-20 https://images.squarespace-cdn.com/content/v1/51abee8ce4b0f23596a5fabe/7b5494a3-5e9b-4686-b9f3-9ce71b3994bf/yachty.png the work - Make it stand out Instagram x lil Yachty - Close Friends https://images.squarespace-cdn.com/content/v1/51abee8ce4b0f23596a5fabe/8f9f9706-d1f1-41b9-bc46-df83e50795c9/colonel-herbs-painting-content-2017.webp the work The Return of Colonel Sanders https://images.squarespace-cdn.com/content/v1/51abee8ce4b0f23596a5fabe/1564266031622-ZE8H5BOHWYXL1NRP1V60/logo-phantom.png the work https://images.squarespace-cdn.com/content/v1/51abee8ce4b0f23596a5fabe/eacab8ae-d2b9-4f55-9959-e2e8934a53a0/Nike50th.png the work - Make it stand out Nike 50th Anniversary https://images.squarespace-cdn.com/content/v1/51abee8ce4b0f23596a5fabe/1564263568038-P22OB72YS42NGZX9B2C7/old+spice.jpg the work https://images.squarespace-cdn.com/content/v1/51abee8ce4b0f23596a5fabe/1564263585284-Z98D8RO4PX676Z1SNCU3/Redvines.jpg the work https://images.squarespace-cdn.com/content/v1/51abee8ce4b0f23596a5fabe/1564263690364-IJMHGJS5T3AK4LB11WEG/download.jpeg the work http://www.johnpdempsey.com/thinking daily 0.75 2026-02-20 https://images.squarespace-cdn.com/content/v1/51abee8ce4b0f23596a5fabe/0ef1442f-9a17-4629-90a2-1340cd941ffd/Screenshot+2026-02-19+at+9.21.52%E2%80%AFPM.png thinking - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/51abee8ce4b0f23596a5fabe/1564266710054-IJ63VXJKACYDNBBBVXZF/Screen+Shot+2019-07-27+at+3.28.01+PM.png thinking Download (password protected) http://www.johnpdempsey.com/home-supply daily 0.75 2025-05-09 https://images.squarespace-cdn.com/content/v1/5252fc28e4b0ec71254bc248/1382987766230-OYICAZ2QACYHLOZDEOJQ/demo-slide-2.jpg Home https://images.squarespace-cdn.com/content/v1/5252fc28e4b0ec71254bc248/1382987766235-QGIPGM44URW3IJ8WU41T/demo-slide.jpg Home https://images.squarespace-cdn.com/content/v1/5252fc28e4b0ec71254bc248/1382988992396-0J6I2QADKVIF7F2OBXW8/demo-slide-3.jpg Home https://images.squarespace-cdn.com/content/v1/5252fc28e4b0ec71254bc248/1382723229984-W2NBUSZHNDJHMXA5LD8W/cat-mens.jpg Home https://images.squarespace-cdn.com/content/v1/5252fc28e4b0ec71254bc248/1382723247206-8GNV9CFDMFGEDH0KX4L7/cat-women.jpg Home https://images.squarespace-cdn.com/content/v1/5252fc28e4b0ec71254bc248/1382723268941-750ZIY9PB0B8KPBDXPW0/cat-lifestyle.jpg Home https://images.squarespace-cdn.com/content/v1/5252fc28e4b0ec71254bc248/1382984179558-9U16ZS0R7F8POXUQUSDX/home-about.jpg Home https://images.squarespace-cdn.com/content/v1/5252fc28e4b0ec71254bc248/1382984190098-J62KPC5UD7EA40TVW6IE/home-blog.jpg Home http://www.johnpdempsey.com/nike-50th-seen-it-all-copy daily 0.75 2026-02-21 https://images.squarespace-cdn.com/content/v1/51abee8ce4b0f23596a5fabe/bb5ee854-e688-452f-9a6f-5c6332bb3e0a/Screenshot+2026-02-20+at+4.56.01%E2%80%AFPM.png KFC 11 Herbs & Spice Girls http://www.johnpdempsey.com/the-return-of-colonel-sanders-copy daily 0.75 2026-03-30 https://images.squarespace-cdn.com/content/v1/51abee8ce4b0f23596a5fabe/b40a80a0-0c38-4590-b708-05198178784e/DD-SB-Site-Header-3.jpg Doordash-All-The-Ads - Make it stand out Whatever it is, the way you tell your story online can make all the difference.