NIKE 50th Anniversary - “Seen it All”

After 50 years of leading in sport, Nike asked the internet to show them the next 50 years of sport.

As an extension of Nike’s 50th anniversary campaign “Seen It All,” we took the idea to TikTok — a platform built for participation, not proclamation. While most brands shouted their messages, we invited the audience in with a trending sound that asked TikTokers to show us the future of sport — proving that even after fifty years, Nike hasn’t seen it all.

Performance
62M Views
72,000 UGC Videos Created
#1 Trending Sound on TikTok
Broke Nike App visitation records

Team
My role: Head of Social, Creative Director:
CD/Partner: Noel Yeo
Showrunner: Dom Tunon
Creative Team: Karen Zack / Farha Chowdhury
Executive Creative Directors: Alberto Ponte, Ryan O’Rourke
Account Team: William Frazier, Paul Wentworth, Kathryn Addo