I help brands move at the speed of culture. As a strategist, creative partner, and operator — and former Head of Social at Wieden+Kennedy — I build the systems, vision, and creative rigor that turn internet intelligence into ideas that travel. I work end-to-end with strategy, creative, and production to modernize how brands show up in the world: shaping social-first platforms, unlocking stronger campaign ideas, and building ecosystems that earn attention, spark participation, and drive real business impact.

Most recently I was Head of Social and General Manager of the W+K Social Studio (Bodega).

Strategist. Creative. Operator.

Strategic Foundations

  • Social-first brand strategy and platform development

  • Cultural insight reports and internet intelligence deep dives

  • Voice frameworks and participation models

  • Cultural territory identification and opportunity mapping

Creative System Design

  • Social-led campaign architecture

  • Content ecosystems and channel design

  • Platform-native storytelling frameworks

  • Creative transformation from big idea to living system

Campaign & Idea Development

  • Early-stage concepting and brief refinement

  • Social integration into Tier 1 campaigns

  • Cultural and platform quality control

  • Creative direction and review for social-first craft

Operational Modernization

  • Social capability and competency models

  • Team design and deployment strategy

  • Process design for faster, sharper execution

  • Cross-functional integration across strategy, creative, and production

Growth & Commercial Impact

  • Social-first pitch integration

  • Ecosystem thinking that expands scopes

  • Scalable content systems that drive ongoing engagement

  • Modernization of agency or in-house social offerings

Brand Planning

Brand Strategy

Brand positioning, messaging strategy, product positioning, content strategy, voice development, storytelling

Campaign Planning

Strategic partnership development, activation strategy, experiential, communication rollout and execution

Team Management

Project management, team building, group strategy

Research & Insights

Audience development, insight mining, data & analytics comprehension

Business Development

Account service support, pitch deck construction, market development, opportunity analysis