Super Bowl 2024: Doordash-All-The-Ads

To show America that Doordash can deliver just about anything, we made a Super Bowl campaign about exactly that: Delivering the entire Super Bowl to one lucky fan.

As General Manager and lead strategist in Bodega at W+K Portland, I led the social engine behind DoorDash’s “All-The-Ads” Super Bowl campaign with Wieden+Kennedy, a first-of-its-kind Super Bowl campaign platform that turned a single spot into a gateway for every brand, product, and joke advertised during the game.

We orchestrated a real-time, multi-brand ecosystem across social, coordinating dozens of partners, creators, and moments into one cohesive narrative. The result: a campaign that didn’t just show up during the Super Bowl; it absorbed the attention of an entire country of football fans in the final seconds of the game, driving massive engagement, cultural conversation, and measurable lift for DoorDash and its partners.

My contributions:
Digital Strategy
Account Management
Creative Direction (partner)
Brand Planning & Campaign Strategy
Communications & PR Strategy
Direct Response & CRM
Data Analytics & Reporting
Copywriting (for social)